Selected Work.Ideas, made tangible.

Forma Coffee

Brand Strategy · Launch Campaign

The brief

A brand refresh and launch campaign for a fictional specialty coffee concept. The direction turns the everyday coffee ritual into a warm, recognizable brand experience.

The direction

Start with a simple promise: good coffee deserves a little attention. Carry that idea through the wordmark, the cup, the packaging and the first campaign.

Example deliverables

• Brand positioning and messaging
• Identity direction and packaging studies
• Launch campaign creative

Stillroom Skincare

Content Production · Social Creative

The brief

A creative production concept for a fictional skincare line, pairing quiet product photography with a repeatable short-form social direction.

The direction

Build a visual language around texture, soft light and small moments. Plan each shoot around a family of assets rather than a single finished image.

Example deliverables

• Product photography art direction
• Short-form video storyboards
• Social creative and content templates

Orbit Goods

E-Commerce & Growth · Creative Testing

The brief

An e-commerce growth concept for a fictional everyday-goods store, connecting a focused landing page with a practical creative testing plan.

The direction

Give visitors one clear route from interest to understanding. Test the headline, proof and product story separately so each result answers a useful question.

Example deliverables

• Landing page wireframe and copy direction
• Campaign creative variations
• Experiment and measurement plan